SURE Motorsports Blog

Reference 1.1
Statement by Kevin Pugh:

"Hi, i'm Kevin Pugh, owner and founder of Mazdaspeed Forums. I created this forum in January 2008 for the purpose of providing an actual performance oriented tech site for force inducted Mazda's. MSF was created and still operates, as a NON Agenda site for the hardcore performance enthusiast. My overall goal was to create a site that keeps true enthusiast engaged, informed and TEACH them that damn near anything related to these cars, can be tackled in your own garage, with your own hands. This is where the NATOR concept was born... My background in cars consist of working for American Honda while in high school. I was quickly promoted within the service dept and sent to various schools by Honda, to secure certified credentials. I worked for Acura for approximately 3 years before moving over to Ford as a heavy line tech, then eventually operating my own performance shop with a friend. I have been in the performance game since the age of 14 and continue to influence younger generations to embrace performance properly."

Analysis:

Kevin Pugh is the owner and administrator of mazdaspeedforums.org, an online resource for Mazda and Mazdaspeed information. Kevin Pugh states that he is the author of this publication.

Reference 1.2
Statement by Kevin Pugh:

"If there is one thing MSF is known for, it's not tolerating shady companies flipping shitty parts on our platform. As it stands, we have successfully overthrown 17 companies who made an attempt to pull the wool over the eyes of Mazdaspeed owners. Today, i present to you, number 18."

Analysis:

Referenced as "number 18," SURE Motorsports is a Central Florida-based company that was established in 2007 and develops products specifically for Mazda vehicles.

SURE Motorsports communicates with customers in person and via telephone, email, social media, Mazda forums, and SUREHQ.com.

Reference 1.3
Statement by Kevin Pugh:

"At MSF, we get pretty excited when new companies come out with new lines of products for the Mazdaspeed 3/6 platform. We also place our trust in a company to do what is right. If you're going to build parts for a car, the design and testing better be there for safety, longevity and function. No one likes a car to fail because of bad designs... and no one wants to see anyone get hurt in the process.

However, for SURE Motorsports and Street Unit, this just isn't the case."

Analysis:

Product safety is the highest priority for SURE Motorsports. There have been no reported injuries, worldwide, resulting from the use of any SURE Motorsports or Street Unit Performance Inc. product. SURE Motorsports products are made in America and are covered by a lifetime warranty.

Market Study of SURE Motorsports Products

• The SURE Motorsports product catalog exceeds 300 products
• 28,800 units are estimated to be on the market
• 370 units have been reported for warranty
• The complete SURE Motorsports product line has a warranty rate of .0128

These figures include wear components such as polyurethane bushings under lifetime warranty and reflect accuracy to +/- 3%.

Market Study of Street Unit Performance, Inc. Products

• The Street Unit Performance, Inc. product catalog exceeds 125 products
• 15,500 units are estimated to be on the market
• 28 units have been reported for warranty
• The complete Street Unit Performance, Inc. product line has a warranty rate of .0018

These figures include wear components such as polyurethane bushings under a one year warranty and reflect accuracy to +/- 3%.

Reference 1.4
Statement by Kevin Pugh:

"SURE is a spinoff from Street Unit, which has its own reputation out there for failed parts they designed during the last 7 years."

Analysis:

Street Unit Performance, Inc. and SURE Motorsports, LLC are recognized by the State of Florida, the Internal Revenue Service, and the United States Federal Government as separate entities.

Market Study of Street Unit Performance Inc. Products

• The Street Unit Performance, Inc. product catalog exceeds 125 products
• 15,500 units are estimated to be on the market
• 28 units have been reported for warranty
• The complete Street Unit Performance, Inc. product line has a warranty rate of .0018

These figures include wear components such as polyurethane bushings under a one year warranty and reflect accuracy to +/- 3%.

Six units of the Street Unit Performance camber arms were produced in 2009 (Reference #5.4). This product was discontinued in February, 2010, due to the design allowing an insufficient amount of negative camber adjustment.

Reference 1.5
Statement by Kevin Pugh:

"SURE took it to a whole new level with packing their parts in really pretty boxes and parts inside that have a lot of bolts and nuts attached to them."

Analysis:

Every SURE Motorsports product is sealed in premium packaging intended to protect the product and deliver an aesthetically pleasing experience for the customer. As an additional courtesy, most SURE Motorsports products come fully assembled upon receipt.

Reference 1.6
Statement by Kevin Pugh:

"This actually should of brought some caution to the wind, but we were told these were designed by engineers."

Analysis:

Former SURE Motorsports employee Mark S., employed from October, 2007, to September, 2012, headed SURE Motorsports product development and engineering during his employment. While employed at SURE Motorsports, Mark S. actively pursued his mechanical engineering degree at the University of Central Florida.

John Nick, the Lead Engineer at SURE Motorsports, was hired in June, 2013.

Reference 1.7
Statement by Kevin Pugh:

"What were not aware of, is the dangers these parts would impose on our community months after their introduction... I feel really stupid to have believed that SURE was going to have perfectly good working parts, the kind we are used to seeing from Cobb, cp-e, JBR, etc. Hell, even in PTP's worst day, they didn't have as many failures as SURE has seemed to rack up."

Analysis:

This is false. There have been no reported injuries, worldwide, resulting from the use of any SURE Motorsports product. SURE Motorsports product line has a warranty rate of .0128.

Market Study of SURE Motorsports Products

• SURE Motorsports’ current product catalog exceeds 300 products
• 28,800 units are estimated to be on the market
• 370 units have been reported for warranty
• The complete SURE Motorsports product line has a warranty rate of .0128

These figures include wear components such as polyurethane bushings under lifetime warranty and reflect accuracy to +/- 3%

A detailed and accurate account of the SURE Motorsports product warranty history can be seen at the SURE HQ Warranty Information page.

Reference 1.8
Statement by Kevin Pugh:

"If they were to compete in the 2012 Olympics for the most fail, they would of taken home every gold medal, in each event."

Analysis:

Market Study of SURE Motorsports Products

• SURE Motorsports’ current product catalog exceeds 300 products
• 28,800 units are estimated to be on the market.
• 370 units have been reported for warranty.
• The complete SURE Motorsports product line has a warranty rate of .0128.

These figures include wear components such as polyurethane bushings under lifetime warranty and reflect accuracy to +/- 3%.

Reference 1.9
Statement by Kevin Pugh:

"So, the purpose of this writing is to inform those who don't know, how DANGEROUS SURE Motorsports parts are and how they are not recalling anything."

Analysis:

This is false. There have been no reported injuries, worldwide, resulting from the use of any SURE Motorsports product. A Safety Notice (“recall”) was issued for the Guerrilla Arm product on March 6, 2013.

Kevin Pugh's publication does not include nor mention this Safety Notice.

Reference 1.10
Statement by Kevin Pugh:

"I know some members have contacted various government administrations who deal with vehicle safety, to alert them to the dangers of these parts."

Analysis:

SURE Motorsports has not been contacted by any government employee or agency regarding this claim.

Reference 1.11
Statement by Kevin Pugh:

"I have broken this up into several pages to outline each individual product failure.."

Analysis:

For consistency, this analysis has been formatted into pages in correlation with Kevin Pugh’s publication. Additional information and evidence regarding each statement is provided throughout this analysis.

Reference 1.12
Statement by Kevin Pugh:

"*** Update 5/17/2013 ***

Just received this after visiting the MPS forums across the pond. When you sell parts for a living and SURE is your main bread and butter, you receive straight out lies like below:

“totalmps wrote:
Hey just so you know we been doing sure gear for now 3 years now and have probably sold over 20,000 units of various products and have only had 1 item returned due to failed bush on r 3 mount

For you to come to a uk euro forum and say there is no arbitration for there products then you clearly don't know eu regulation for automotive parts sale. These have to be tested before any insurance company will insure that certain part before we can re sell it to general public . All sure parts are covered by £10 million insurance cover from any damage caused by any defects wich can arise . This covers property vehicle and public en general .

Sure products have been approved by uk insurers for resale period

You can't drive a car with rusty arches in the uk . Our regulations are a lot more strict than the USA .

The Only product not tested is guerilla arms and I know there are issues with them and sure have addressed them

Halos I have even stripped my own engine to prove a point but the reply I got on msf is I must have different units . Well that's just **** talk I got 20 sets and not 1 failure as I or my techs have installed them even I have them on my car . They did not fail even at 32psi the only thing that did fail is arp as head lifted.

I don't go oh **** let's start a thread arp killed my car ( well no prob when arp main those studs they did not expect cars to run so much boost . Same applies with some of the sure bushes when they where 1st released ie some parts prob suited to stock power or slightly higher etc but not 3 400 Hp then they need to pick something a lot firmer

I know sure have changed there street bushes due to heat . As you know heat can distort urethane

We been in Motorsport business for 15 years working with Honda racing and jas Honda Italy in construction and racing of their super2000 Honda civic world Turing car chassis and we had tested a lot of other products for mazdaspeed and not 1 came close by design or addressing existing issues of stock components . Not just copying factory parts wich will fail later on”"

Analysis:

This is a statement made by Gunther Vallons, owner of TotalMPS, regarding his company’s experience with the SURE Motorsports product line. Kevin Pugh denotes TotalMPS’s statement as “lies” but provides no evidence or reasoning to support this claim.

TotalMPS is a SURE Motorsports dealer in the United Kingdom.

Reference 1.13
Statement by Kevin Pugh:

"Nothing but BULLSHIT. This must be that same group who tested the Halo's without issue too... Enjoy"

Analysis:

Kevin Pugh provides no evidence to contradict any of the points made by TotalMPS. TotalMPS was not a product tester for the Halo product (Reference #3.2).